Attention, intentions, and follow-through in preventive health behavior: Field experimental evidence on flu vaccination

@article{Bronchetti2015AttentionIA,
  title={Attention, intentions, and follow-through in preventive health behavior: Field experimental evidence on flu vaccination},
  author={E. Bronchetti and David Huffman and Ellen B. Magenheim},
  journal={Journal of Economic Behavior and Organization},
  year={2015},
  volume={116},
  pages={270-291}
}
Preventive health behaviors like flu vaccination have important benefits, but compliance is poor, and the reasons are not fully understood. We conducted a large study across six colleges (N=9358), with a methodology that offers an unusual opportunity to look at three potential factors: inattention to information, informed intentions to not comply, and problems following through on intentions. We also tested three interventions in an RCT. We find that inattention to information is not the… Expand
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