Attending holistically versus analytically: comparing the context sensitivity of Japanese and Americans.

  title={Attending holistically versus analytically: comparing the context sensitivity of Japanese and Americans.},
  author={Takahiko Masuda and Richard E. Nisbett},
  journal={Journal of personality and social psychology},
  volume={81 5},
  • T. MasudaR. Nisbett
  • Published 1 November 2001
  • Psychology
  • Journal of personality and social psychology
Much research indicates that East Asians, more than Americans, explain events with reference to the context. The authors examined whether East Asians also attend to the context more than Americans do. In Study 1, Japanese and Americans watched animated vignettes of underwater scenes and reported the contents. In a subsequent recognition test, they were shown previously seen objects as well as new objects, either in their original setting or in novel settings, and then were asked to judge… 

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