Attachment Styles and Intimate Television Viewing: Insecurely Forming Relationships in a Parasocial Way

@article{Cole1999AttachmentSA,
  title={Attachment Styles and Intimate Television Viewing: Insecurely Forming Relationships in a Parasocial Way},
  author={Trim Cole and Laura Leets},
  journal={Journal of Social and Personal Relationships},
  year={1999},
  volume={16},
  pages={495 - 511}
}
Attachment theory was investigated as an alternative inter-personal theory for understanding how audience members form parasocial relationships with television personalities. Attachment theory posits that people develop relationships in either a secure or insecure fashion. We explored whether attachment styles influenced the extent to which individuals engage in parasocial interaction. A total of 115 students completed the parasocial scale and two attachment style questionnaires. Results… 

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