• Sociology
  • Published 2005

Athletes as Celebrity Endorsers Case Studies from Sweden

@inproceedings{Ericsson2005AthletesAC,
  title={Athletes as Celebrity Endorsers Case Studies from Sweden},
  author={Lisa Ericsson and Emma H{\aa}kansson},
  year={2005}
}
Using athletes as celebrity endorsers has led to the successful selling of products. Both theory and practice prove that the use of superstars in advertising generates a lot of publicity and at ...