Athlete Endorsements in Food Marketing

@article{Bragg2013AthleteEI,
  title={Athlete Endorsements in Food Marketing},
  author={M. Bragg and Swati Yanamadala and C. Roberto and J. Harris and K. Brownell},
  journal={Pediatrics},
  year={2013},
  volume={132},
  pages={805 - 810}
}
OBJECTIVE: This study quantified professional athletes’ endorsement of food and beverages, evaluated the nutritional quality of endorsed products, and determined the number of television commercial exposures of athlete-endorsement commercials for children, adolescents, and adults. METHODS: One hundred professional athletes were selected on the basis of Bloomberg Businessweek’s 2010 Power 100 rankings, which ranks athletes according to their endorsement value and prominence in their sport… Expand
30 Citations
Marketing Food and Beverages to Youth Through Sports.
  • 22
Mapping the Celebrity Endorsement of Branded Food and Beverage Products and Marketing Campaigns in the United States, 1990–2017
  • 4
  • PDF
Consuming calories and creating cavities: beverages NZ children associate with sport
  • 9
Comparison of online marketing techniques on food and beverage companies’ websites in six countries
  • 10
  • PDF
Healthy eating in children and celebrity athlete endorsement: the effects of congruence, age and healthiness of the product
  • Highly Influenced
  • PDF
Influencing Healthy Food Choices in the Supermarket: an Experimental Study using Virtual Reality
  • PDF
...
1
2
3
...

References

SHOWING 1-10 OF 54 REFERENCES
Tobacco in sport: an endless addiction?
  • A. Blum
  • History, Medicine
  • Tobacco Control
  • 2005
  • 19
  • PDF
Priming effects of television food advertising on eating behavior.
  • J. Harris, J. Bargh, K. Brownell
  • Psychology, Medicine
  • Health psychology : official journal of the Division of Health Psychology, American Psychological Association
  • 2009
  • 778
  • PDF
Defining and labelling ‘healthy’ and ‘unhealthy’ food
  • 239
  • PDF
...
1
2
3
4
5
...