Asymmetric discounting of gains and losses: A query theory account

@article{Appelt2011AsymmetricDO,
  title={Asymmetric discounting of gains and losses: A query theory account},
  author={Kirstin Caroline Appelt and David J. Hardisty and Elke U. Weber},
  journal={Journal of Risk and Uncertainty},
  year={2011},
  volume={43},
  pages={107-126}
}
People discount delayed gains (where the default is to receive a smaller gain sooner) more than accelerated gains (where the default is to receive a larger gain later). For losses, the pattern reverses—people discount delayed losses less than accelerated losses. In Study 1, confirming a Query Theory process account, this sign by direction interaction is mediated by the prominence of thoughts in favor of the default. Thoughts in favor of the smaller, sooner amount are more prominent in delay… CONTINUE READING
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