Astroturfing Global Warming: It Isn’t Always Greener on the Other Side of the Fence

@article{Cho2011AstroturfingGW,
  title={Astroturfing Global Warming: It Isn’t Always Greener on the Other Side of the Fence},
  author={Charles H. Cho and Martin L. Martens and Hakkyun Kim and Michelle Rodrigue},
  journal={Journal of Business Ethics},
  year={2011},
  volume={104},
  pages={571-587}
}
Astroturf organizations are fake grassroots organizations usually sponsored by large corporations to support any arguments or claims in their favor, or to challenge and deny those against them. They constitute the corporate version of grassroots social movements. Serious ethical and societal concerns underline this astroturfing practice, especially if corporations are successful in influencing public opinion by undertaking a social movement approach. This study is motivated by this particular… 

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