Assumed policy similarity and voter preference.

  title={Assumed policy similarity and voter preference.},
  author={Ryan M Quist and William D. Crano},
  journal={The Journal of social psychology},
  volume={143 2},
The effects of attitude similarity on voters' preferences were examined. Using secondary analyses, the authors created measures of assumed similarity across 6 issues between voters and U.S. presidential candidates (in 1972). Greater similarity was associated with greater attraction (operationalized in terms of voters' presidential preferences). In 2 independent analyses, perceived similarity resulted in predictive accuracy of 84% to 88%. In a 3rd analysis, the predictive efficiency of each of 6… CONTINUE READING