Assimilation and contrast effects of anchoring stimuli on judgments.

  title={Assimilation and contrast effects of anchoring stimuli on judgments.},
  author={Muzafer Sherif and Doris L. Taub and Carl Iver Hovland},
  journal={Journal of experimental psychology},
  volume={55 2},
In complex social communication the introduction of reference points may produce two opposing effects. Under some conditions the introduction of a reference point or stand beyond S's current position tends to move him toward the new position. Thus, telling him that experts think it will be at least 10 yr. before peaceful use of atomic power is feasible, may cause an individual to increase his own estimate from one of 5 yr. to one of 6 or 7 yr. Under other conditions the introduction of… 

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