Assimilation and Contrast in a Test of the Hostile Media Effect

  title={Assimilation and Contrast in a Test of the Hostile Media Effect},
  author={Albert C. Gunther and Nicole Miller and Janice L. Liebhart},
  journal={Communication Research},
  pages={747 - 764}
Recent empirical research has vividly demonstrated the hostile media effect—the tendency for individuals highly involved in a controversial issue to see media coverage of that issue as hostile to their own point of view. This type of contrast bias—along with its assimilation counterpart—is hypothesized to stem from preexisting partisan attitudes coupled with other explanatory factors, including perceived reach of the message and characteristics of the source. To test these predictions, we… 

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