Assessment of Customer Loyalty

  title={Assessment of Customer Loyalty},
  author={O. Iastremska and A. Strokovych},
  • O. Iastremska, A. Strokovych
  • Published 2014
The aim of the study is to develop the approach to measurement of customer loyalty that will improve the quality of business performance. To achieve this goal, the following tasks have been solved through the study. Existing definitions of customer loyalty and their relationships with other economic categories have been analyzed. Offers of how to measure… CONTINUE READING