Assessing the utility of the willingness/prototype model in predicting help-seeking decisions.

@article{Hammer2013AssessingTU,
  title={Assessing the utility of the willingness/prototype model in predicting help-seeking decisions.},
  author={Joseph H Hammer and David R. Vogel},
  journal={Journal of counseling psychology},
  year={2013},
  volume={60 1},
  pages={83-97}
}
Prior research on professional psychological help-seeking behavior has operated on the assumption that the decision to seek help is based on intentional and reasoned processes. However, research on the dual-process prototype/willingness model (PWM; Gerrard, Gibbons, Houlihan, Stock, & Pomery, 2008) suggests health-related decisions may also involve social reaction processes that influence one's spontaneous willingness (rather than planned intention) to seek help, given conducive circumstances… CONTINUE READING
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