Assessing the impact of direct-to-consumer advertisements on the AA patient: a multisite survey of patients during the office visit.

@article{AllisonOttey2003AssessingTI,
  title={Assessing the impact of direct-to-consumer advertisements on the AA patient: a multisite survey of patients during the office visit.},
  author={Sharon Denise Allison-Ottey and K. Keith Ruffin and Kimberly B Allison and Colin C Ottey},
  journal={Journal of the National Medical Association},
  year={2003},
  volume={95 2},
  pages={120-31}
}
The method by which patients receive health information continues to change in this new age of increased information and technology. Long gone are the days of the mystique surrounding the physician's prescribing of a medication to cure their patients ailment. In recent years, this mystique has been replaced with more informed patients that bring their questions and concerns their doctor in anticipation of open dialogue. At the other end of the spectrum are the patients that come to the visit… CONTINUE READING