Assessing the impact of Advertisement towards Malay Consumers: an Empirical Study of Fast Food Restaurants in Malaysia

Abstract

©Society for Business and Management Dynamics Assessing the impact of Advertisement towards Malay Consumers: an Empirical Study of Fast Food Restaurants in Malaysia Ahasanul Haque, Sabbir Rahman, Ismail Sayyed Ahmed, Farzana Yasmin, and Almas Asri Abstract The purpose of this paper is to explore consumers’ views on fast food restaurants advertisement. Data… (More)

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