• DOI:10.1177/009365027800500303
Corpus ID: 144063275

Assessing the Violence Profile Studies of Gerbner and Gross

@article{Newcomb1978AssessingTV,
  title={Assessing the Violence Profile Studies of Gerbner and Gross},
  author={Horace M. Newcomb},
  journal={Communication Research},
  year={1978},
  volume={5},
  pages={264 - 282}
}

Horace M. Newcomb

Published 1978

Sociology

Communication Research

By defining television as an "environment of symbols," Gerbner and Gross raise questions that are congenial to and problematic for humanistic study. A difficulty arises when the "environment of symbols" must be interpreted. In their interpretation TV becomes a world "ruled" by violence. Other content factors must be interpreted in terms of this dominant symbol. More serious problems emerge when audience responses are interpreted in terms of these prior interpretations. The difficulties are… CONTINUE READING

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