Assessing the Violence Profile Studies of Gerbner and Gross

  title={Assessing the Violence Profile Studies of Gerbner and Gross},
  author={Horace M. Newcomb},
  journal={Communication Research},
  pages={264 - 282}
  • Horace M. Newcomb
  • Published 1978
  • Sociology
  • Communication Research
  • By defining television as an "environment of symbols," Gerbner and Gross raise questions that are congenial to and problematic for humanistic study. A difficulty arises when the "environment of symbols" must be interpreted. In their interpretation TV becomes a world "ruled" by violence. Other content factors must be interpreted in terms of this dominant symbol. More serious problems emerge when audience responses are interpreted in terms of these prior interpretations. The difficulties are… CONTINUE READING
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