Assessing the Social Influence of Television

  title={Assessing the Social Influence of Television},
  author={L. J. Shrum},
  journal={Communication Research},
  pages={402 - 429}
  • L. J. Shrum
  • Published 1995
  • Psychology
  • Communication Research
  • Cultivation effects are discussed and assessed within the context of mental processing strategies. Specifically, an information-processing perspective is taken to illustrate how television viewing may affect social judgments. Heuristic processing is posited as a mechanism that can explain why heavier television viewing results in higher first-order cultivation judgments (i.e., those requiring estimates of set size, such as the incidence of violent crime or percentage of doctors in the workforce… CONTINUE READING
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