Assessing the Potential Effectiveness of Pictorial Messages to Deter Young Women from Indoor Tanning: An Experimental Study

@article{Sontag2017AssessingTP,
  title={Assessing the Potential Effectiveness of Pictorial Messages to Deter Young Women from Indoor Tanning: An Experimental Study},
  author={Jennah Sontag and Seth M. Noar},
  journal={Journal of Health Communication},
  year={2017},
  volume={22},
  pages={294 - 303}
}
The recent Surgeon General's call-to-action to prevent skin cancer indicates an urgent need for research on messages to deter young women from tanning indoors. [] Key Method We randomly assigned undergraduate female participants (N = 568) to one of three message conditions visually depicting health effects, appearance damage, or immediate risks, or to a text-only control. All participants viewed three messages within their condition and answered questions after message exposure. Factorial ANOVAs indicated…
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Information from social media and from friends may promote beliefs about tanning, while information from news or one’s family may reduce risky beliefs, and Prevention efforts could leverage information sources to shift tanning beliefs and behavior.
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Modelling interventions aimed at post-secondary school young adults on college and university campuses for skin cancer awareness, photoprotection, and change in UV-exposure-related behavior for self-affirmation was identified as a potential challenge.
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Objective: While research suggests media use is positively associated with skin-damaging behaviours, especially among US college-aged women, less is known about the role of specific media types in…
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The determinants of sunbed use in Europe are key to plan educational interventions, behavioural strategies and legislative measures, which should be tailored to subgroups with different risk profiles, to reduce the popularity of artificial tanning in Europe.
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It is concluded that facial morphing may need to be adapted to be effective with older age groups, and that implementation intentions may be a useful addition to this type of intervention.
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