Assessing the Potential Effectiveness of Pictorial Messages to Deter Young Women from Indoor Tanning: An Experimental Study

  title={Assessing the Potential Effectiveness of Pictorial Messages to Deter Young Women from Indoor Tanning: An Experimental Study},
  author={Jennah Sontag and Seth M. Noar},
  journal={Journal of Health Communication},
  pages={294 - 303}
The recent Surgeon General's call-to-action to prevent skin cancer indicates an urgent need for research on messages to deter young women from tanning indoors. [] Key Method We randomly assigned undergraduate female participants (N = 568) to one of three message conditions visually depicting health effects, appearance damage, or immediate risks, or to a text-only control. All participants viewed three messages within their condition and answered questions after message exposure. Factorial ANOVAs indicated…
Connections between sources of health and beauty information and indoor tanning behavior among college women
Information from social media and from friends may promote beliefs about tanning, while information from news or one’s family may reduce risky beliefs, and Prevention efforts could leverage information sources to shift tanning beliefs and behavior.
Systematic Review of Interventions to Increase Awareness of Ultraviolet Radiation-Induced Harm and Protective Behaviors in Post-Secondary School Adults
Modelling interventions aimed at post-secondary school young adults on college and university campuses for skin cancer awareness, photoprotection, and change in UV-exposure-related behavior for self-affirmation was identified as a potential challenge.
The Effects of Embedded Skin Cancer Interventions on Sun-Safety Attitudes and Attention Paid to Tan Women on Instagram
Background and Objectives Because of high skin cancer risks for young women, it is vital that effective interventions reach and influence this demographic. Visual social media platforms, like
Utilizing Framing Theory to Design More Effective Health Messages about Tanning Behavior among College Women
ABSTRACT Rates of skin cancer among young women are increasing and most cases are associated with tanning behavior. In health communication, scholars and practitioners use framing as a strategy to
Appearance‐based interventions to reduce UV exposure: A systematic review
A systematic review of 30 separate papers, reporting 33 individual studies published between 2005 and 2017, concludes that photoageing information in combination with UV photo is associated with a medium positive effect size on sun protection intentions.
Entertainment, social media use and young women’s tanning behaviours
Objective: While research suggests media use is positively associated with skin-damaging behaviours, especially among US college-aged women, less is known about the role of specific media types in
Who, why, where: an overview of determinants of sunbed use in Europe
The determinants of sunbed use in Europe are key to plan educational interventions, behavioural strategies and legislative measures, which should be tailored to subgroups with different risk profiles, to reduce the popularity of artificial tanning in Europe.
An investigation into the effectiveness of facial morphing in reducing uv exposure among women and men aged 35 years and older
It is concluded that facial morphing may need to be adapted to be effective with older age groups, and that implementation intentions may be a useful addition to this type of intervention.


Young Women's Responses to Narrative and Pictorial Messages about Indoor Tanning: A Qualitative Study
It is suggested that young women believe there to be significant benefits and harms from tanning indoors and several strategies for future anti-tanning message design, including the importance of presenting a threat that is perceived as both real and highly possible for individuals who tan indoors.
Framing Indoor Tanning Warning Messages to Reduce Skin Cancer Risks Among Young Women: Implications for Research and Policy.
The public health impact of indoor tanning device warnings can be enhanced by incorporating graphic content and leveraging gain- and loss-framed messaging.
Messages Influencing College Women's Tanning Bed Use: Statistical versus Narrative Evidence Format and a Self-Assessment to Increase Perceived Susceptibility
The statistical message was rated higher on information value and also resulted in decreased intention to tan, decreased tanning behavior, and increased perceived susceptibility to skin cancer, while the narrative message increased perceptions of realism and also worked to decrease intentions to tan.
Testing a Social Cognitive Theory-Based Model of Indoor Tanning: Implications for Skin Cancer Prevention Messages
This study applied the Comprehensive Indoor Tanning Expectations (CITE) scale in an analysis of indoor tanning behavior among sorority women and demonstrated that appearance-oriented variables were significantly associated with outcome expectations.
Examination of the Efficacy of an Appearance-Focused Intervention to Reduce UV Exposure
This appearance-based intervention was able to produce clinically significant changes in indoor tanning use tendencies that could have a beneficial effect on the future development of skin cancer.
The Relationships Between Female Adolescents’ Media Use, Indoor Tanning Outcome Expectations, and Behavioral Intentions
These findings highlight the social nature of adolescent females and point to specific intervention channels for reducing indoor tanning among this population.
Effects of appearance-based admonitions against sun exposure on tanning intentions in young adults.
  • J. L. Jones, M. Leary
  • Psychology
    Health psychology : official journal of the Division of Health Psychology, American Psychological Association
  • 1994
The essay that dealt with the negative effects of the sun on appearance was most effective in promoting intentions to practice safe-sun behaviors, however, the appearance-based essay was effective primarily among Ss who were low rather than high in appearance motivation.
Strategies to reduce indoor tanning: current research gaps and future opportunities for prevention.
Development and validation of the Comprehensive Indoor Tanning Expectations Scale.
Results suggest that the Comprehensive Indoor Tanning Expectations (CITE) Scale provides a reliable and valid assessment of the complex sets of beliefs that underlie indoor tanning, including positive (motivational) and negative (deterrent) beliefs.
An intervention to decrease adolescent indoor tanning: a multi-method pilot study.