Assessing the Performance of Airline Web Sites: The ARTFLY Case


This case takes place in the increasingly competitive environment of the airline sector.Airline websites and Internet-based booking systems enable transformation of airline operations and become strategic weapons for the majority of airlines worldwide. Established airlines are attempting to stimulate customers to use the Internet, in response to entry of… (More)
DOI: 10.4018/jcit.2009092204

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