Assessing the Impact of Loyalty Program on Consumer Purchasing Behavior in Fine-Dining Restaurant

H. Dah; Wei Chen; Vida Minta Prempreh

Corpus ID: 55336727

Assessing the Impact of Loyalty Program on Consumer Purchasing Behavior in Fine-Dining Restaurant

@article{Dah2015AssessingTI,
  title={Assessing the Impact of Loyalty Program on Consumer Purchasing Behavior in Fine-Dining Restaurant},
  author={H. Dah and Wei Chen and Vida Minta Prempreh},
  journal={European Journal of Business and Management},
  year={2015},
  volume={7},
  pages={7-15}
}

H. Dah, Wei Chen, Vida Minta Prempreh
Published 2015
Business
European Journal of Business and Management

This study explores the influence of loyalty program on customer purchasing behavior in fine-dining restaurant. It examines the factors that motivate customers to enroll on the program and loyalty rewards customers’ prefer. Questionnaires were administered to 172 guests to solicit views on how loyalty programs impact on their purchasing behavior. The respondents were selected at random upon request to answer the questionnaires. Data was analyzed using SPSS version 16. The findings revealed that… Expand