Assessing and responding in real time to online anti-vaccine sentiment during a flu pandemic.

@article{Seeman2010AssessingAR,
  title={Assessing and responding in real time to online anti-vaccine sentiment during a flu pandemic.},
  author={Neil Seeman and Alton Ing and Carlos A Rizo},
  journal={Healthcare quarterly},
  year={2010},
  volume={13 Spec No},
  pages={
          8-15
        }
}
The perceived safety of vaccination is an important explanatory factor for vaccine uptake and, consequently, for rates of illness and death. The objectives of this study were (1) to evaluate Canadian attitudes around the safety of the H1N1 vaccine during the fall 2009 influenza pandemic and (2) to consider how public health communications can leverage the Internet to counteract, in real time, anti-vaccine sentiment. We surveyed a random sample of 175,257 Canadian web users from October 27 to… 

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