Assessing Use Acceptance and Satisfaction Toward Online Travel Agencies

Abstract

This article first considers what factors affect ease of use and usefulness and then how ease of use and usefulness affect attitudes toward online travel agencies and customer satisfaction. This study applied classification of different user groups based on their degree of involvement to measure different levels of perceived ease of use and usefulness. The… (More)
DOI: 10.3727/109830506778690795

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Cite this paper

@article{Cho2006AssessingUA, title={Assessing Use Acceptance and Satisfaction Toward Online Travel Agencies}, author={Yoon C. Cho and Jerome Agrusa}, journal={J. of IT & Tourism}, year={2006}, volume={8}, pages={179-195} }