Assessing Implicit Motives in U.S. College Students: Effects of Picture Type and Position, Gender and Ethnicity, and Cross-Cultural Comparisons

@article{Pang2005AssessingIM,
  title={Assessing Implicit Motives in U.S. College Students: Effects of Picture Type and Position, Gender and Ethnicity, and Cross-Cultural Comparisons},
  author={Joyce Shu Min Pang and Oliver C. Schultheiss},
  journal={Journal of Personality Assessment},
  year={2005},
  volume={85},
  pages={280 - 294}
}
We assessed implicit needs for power, achievement, and affiliation in 323 U.S. college students using a Picture Story Exercise (PSE; McClelland, Koestner, & Weinberger, 1989) consisting of 6 picture cues and Winter's (1994) content coding system. Picture cues differed markedly in the amount of motive imagery they elicited and picture motive profiles closely resembled those reported by Schultheiss and Brunstein (2001) for a German student sample. Picture position influenced the expression of… 
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200 Citations
Highly Influential Citations
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Background Citations
59
Methods Citations
33
Results Citations
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200 Citations

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The studies lend initial support to the validity of the relationship-specific needs for agency and communion as assessed by the PACT and introduce dyadic data analyses to the study of implicit motives.
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TLDR
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In this paper, we analyze power motivation from a cross-cultural perspective. Power motivation has been mainly studied within the Western culture. However, previous research suggests that some…
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