Assembly Lines and Contra Dance Lines: The Ford Motor Company Music Department and Leisure Reform

@article{Brucher2016AssemblyLA,
  title={Assembly Lines and Contra Dance Lines: The Ford Motor Company Music Department and Leisure Reform},
  author={Katherine Brucher},
  journal={Journal of the Society for American Music},
  year={2016},
  volume={10},
  pages={470 - 495}
}
Abstract The automaker Henry Ford founded the Ford Motor Company Music Department in 1924 with the goal of reviving what he called “old-fashioned dancing and early American music.” Ford's interest in the Anglo-American social dances of his youth quickly grew from dances hosted by the Fords for company executives to a nationwide dance education program. This article traces the history of the Music Department's dance education program and examines the parallels between it and the company's… Expand
2 Citations
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