Aspects of identity and their influence on intentional behavior : Comparing effects for three health behaviors

@inproceedings{Hagger2006AspectsOI,
  title={Aspects of identity and their influence on intentional behavior : Comparing effects for three health behaviors},
  author={Martin S. Hagger and Melissa Anderson and Maria Kyriakaki and Sandra Darkings},
  year={2006}
}
This study examined the effects of dispositional aspects of identity on intentions and behavior in the context of the theory of planned behavior (TPB) for three health behaviors: exercise, dieting, and binge drinking. It was expected that personal and social identity orientations would predict intentions via the mediation of attitude/perceived behavioral control (PBC) and subjective norms, respectively. It was also hypothesized that aspects of identity will predict behavior directly, reflecting… CONTINUE READING

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