Aspects of Endowment: A Query Theory of Value Construction
@article{Johnson2007AspectsOE, title={Aspects of Endowment: A Query Theory of Value Construction}, author={Eric J. Johnson and Gerald H{\"a}ubl and Anat Keinan}, journal={University of Alberta School of Business Research Paper Series}, year={2007} }
How do people judge the monetary value of objects? One clue is provided by the typical endowment study (D. Kahneman, J. L. Knetsch, & R. H. Thaler, 1991), in which participants are randomly given either a good, such as a coffee mug, that they may later sell ("sellers") or a choice between the good and amounts of cash ("choosers"). Sellers typically demand at least twice as much as choosers, inconsistent with economic theory. This result is usually explained by an increased weighting of losses…
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