Asian Medicine in America: The Ayurvedic Case

  title={Asian Medicine in America: The Ayurvedic Case},
  author={Sita Reddy},
  journal={The Annals of the American Academy of Political and Social Science},
  pages={121 - 97}
  • Sita Reddy
  • Published 1 September 2002
  • Sociology
  • The Annals of the American Academy of Political and Social Science
Ayurveda, the classical South Asian medical tradition, was first introduced to American audiences in the mid-1980s as a holistic alternative to biomedical orthodoxy. This article argues that transplanted Ayurveda is shaped not only by aspects of American medical culture, but by millennial, heterodox elements of American religious culture, such as the loose cluster of beliefs and practices known as the New Age. Because New Age Ayurvedic practices occupy the ideological and statutory middle… 

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