Corpus ID: 167021008

Asian Brand Strategy: How Asia Builds Strong Brands

@inproceedings{Roll2005AsianBS,
  title={Asian Brand Strategy: How Asia Builds Strong Brands},
  author={Martin Roll},
  year={2005}
}
The Influence of Corporate Branding Dimensions to Consumer’s Product Evaluation: Cross-Cultural Perspective
Recently, the importance role of Corporate Brand were developed, as become a standard life style in global village life. Thousands of global brand indicate that the competition in branding strategyExpand
U.S. Consumers’ Perception of Asian Brands’ Cultural Authenticity and Its Impact on Perceived Quality, Trust, and Patronage Intention
  • S. Southworth
  • Business
  • Journal of International Consumer Marketing
  • 2019
Abstract This study investigated the effectiveness of a brand marketing strategy that can be used by Asian brands originating from particularly emerging Asian countries to introduce themselves to theExpand
PERCEIVED PURCHASE INTENTION OF UNDERGRADUATES TOWARDS LUXURY BRANDS: CASE STUDY
From ancient to contemporary era, luxury products or services have been appealed in myriad forms and natures after the commencement of civilisation and undergoing the assault of globalisation.Expand
Selection of Celebrity Endorser and Purchase Intention: A New Model
Effective advertising is crucial for the company in influencing their customers to buy their products. Since advertising is the primary way in which the company communicates with its customers, it isExpand
THE EFFECT OF ENDORSER CREDIBILITY ON BRAND EQUITY OF WARDAH PRODUCTS IN BANDA ACEH AND SABANG WITH BRAND CREDIBILITY AS A MEDIATION: DOES THE GEOGRAPHIC CAN BE AS A MODERATION?
  • Diana Wildani, Syafruddin Chan, Sorayanti Utami
  • International Journal of Business Management and Economic Review
  • 2021
This study aims to analyze the effect of endorser's credibility on Wardah product brand equity in Banda Aceh and Sabang with credibility as a mediating variable and geography as a moderatingExpand
A CULTURAL PERSPECTIVE ON BRANDS AND SYMBOL AFFIRMATION. THE THEORY OF CULTURAL AND ICONIC BRANDING REVIEWED
The purpose of this article is to provide an in-depth approach to the theoretical issues stated about brands and branding from a cultural perspective. Following contemporary debates in defining theExpand
Factors Predicting the Effectiveness of Celebrity Endorsement Advertising: HND Marketing Students Perspective
Large amount of money is spent in contracting celebrity endorser to promote firms’ brands. The purpose of this study was to reveal factors predicting the effectiveness of celebrity endorsementExpand
Innovative celebrity endorsement and consumer purchase
The research paper titled to study about the impact of consumer buying behaviour on celebrity endorsement. The objective of the study to study and examine the purchase intention of celebrityExpand
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