Artificial Life simulations: Consumer behavior modeling for marketing strategy

  • Bruce Grey Tedesco
  • Published 2000

Abstract

Research is responsible for the generation of knowledge. To accomplish this, researchers combine the skills of gathering data and applying analysis. These two skills, which we researchers continue to hone to higher levels, have been the steadfast foundation of market research. Yet even with all this technique in accumulating and interpreting data, CEOs… (More)

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