Artificial Intelligence as a Growth Engine for Health Care Startups: Emerging Business Models

  title={Artificial Intelligence as a Growth Engine for Health Care Startups: Emerging Business Models},
  author={Massimo Garbuio and Nidthida Lin},
  journal={California Management Review},
  pages={59 - 83}
  • Massimo Garbuio, Nidthida Lin
  • Published 2019
  • Economics
  • California Management Review
  • The future of health care may change dramatically as entrepreneurs offer solutions that change how we prevent, diagnose, and cure health conditions, using artificial intelligence (AI). This article provides a timely and critical analysis of AI-driven health care startups and identifies emerging business model archetypes that entrepreneurs from around the world are using to bring AI solutions to the marketplace. It identifies areas of value creation for the application of AI in health care and… CONTINUE READING

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    Publications referenced by this paper.
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    We borrowed some of the terminology for the business model archetypes, such as Aggregator, Promotor, and Discriminator from a study of digital disruptive intermediaries
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