Art for reward's sake: Visual art recruits the ventral striatum

  title={Art for reward's sake: Visual art recruits the ventral striatum},
  author={Simon Lacey and Henrik Hagtvedt and Vanessa M. Patrick and Amy Anderson and Randall Stilla and Gopikrishna Deshpande and Xiaoping Hu and Jo{\~a}o R. Sato and Srinivas Reddy and Krish Sathian},
A recent study showed that people evaluate products more positively when they are physically associated with art images than similar non-art images. Neuroimaging studies of visual art have investigated artistic style and esthetic preference but not brain responses attributable specifically to the artistic status of images. Here we tested the hypothesis that the artistic status of images engages reward circuitry, using event-related functional magnetic resonance imaging (fMRI) during viewing of… CONTINUE READING


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