Arousal Increases Social Transmission of Information

  title={Arousal Increases Social Transmission of Information},
  author={Jonah A. Berger},
  journal={Psychological Science},
  pages={891 - 893}
  • Jonah A. Berger
  • Published 20 June 2011
  • Psychology, Medicine
  • Psychological Science
Social transmission is everywhere. Friends talk about restaurants, policy wonks rant about legislation, analysts trade stock tips, neighbors gossip, and teens chitchat. Further, such interpersonal communication affects everything from decision making and well-being (Asch, 1956; Mehl, Vazire, Holleran, & Clark, 2010) to the spread of ideas, the persistence of stereotypes, and the diffusion of culture (Heath, 1996; Heath, Bell, & Sternberg, 2001; Kashima, 2008; Schaller, Conway, & Tanchuk, 2002… 
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