Arming the citizen-consumer: The invention of ‘media literacy’ within UK communications policy

@article{Wallis2013ArmingTC,
  title={Arming the citizen-consumer: The invention of ‘media literacy’ within UK communications policy},
  author={Richard Wallis and D. Buckingham},
  journal={European Journal of Communication},
  year={2013},
  volume={28},
  pages={527 - 540}
}
This article explores the emergence of the concept of ‘media literacy’ within UK communications policy, focusing particularly on the period leading up to the 2003 Communications Act. While broadly deregulatory in intention, the Act gave the new media regulator, Ofcom, a duty to ‘promote media literacy’. This article explores the origins of this theme, the different discourses and definitions in play, and the roles of the various agents involved. It argues that there were some significant… Expand
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