Are you sure you have a strategy ?

@inproceedings{Hambrick2005AreYS,
  title={Are you sure you have a strategy ?},
  author={Donald C. Hambrick and J. William Fredrickson},
  year={2005}
}
Executive Overview After more than 30 years of hard thinking about strategy, consultants and scholars have provided an abundance of frameworks for analyzing strategic situations. Missing, however, has been any guidance as to what the product of these tools should be—or what actually constitutes a strategy. Strategy has become a catchall term used to mean whatever one wants it to mean. Executives now talk about their “service strategy,” their “branding strategy,” their “acquisition strategy,” or… Expand
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