Are the Effects of Informational Interventions Driven by Salience?

  title={Are the Effects of Informational Interventions Driven by Salience?},
  author={Eric Bettinger and Nina Cunha and Guilherme Lichand and Ricardo A. Madeira},
  journal={Randomized Social Experiments eJournal},
Informational interventions have been shown to significantly change behavior across a variety of settings. Is that because they lead subjects to merely update beliefs in the right direction? Or, alternatively, is it to a large extent because they increase the salience of the decision they target, affecting behavior even in the absence of inputs for belief updating? We study this question in the context of an informational intervention with school parents in Brazil. We randomly assign parents to… 
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