Are tailored health education materials always more effective than non-tailored materials?

@article{Kreuter2000AreTH,
  title={Are tailored health education materials always more effective than non-tailored materials?},
  author={Matthew W Kreuter and Debra L Oswald and Fiona C Bull and Eddie M. Clark},
  journal={Health education research},
  year={2000},
  volume={15 3},
  pages={305-15}
}
While promising, the evidence in support of tailored health communication has not been overwhelming. One explanation is that tailored materials may be far superior to non-tailored materials in some cases, but only slightly better, no different or less effective in others. In this study, 198 overweight adults were randomly assigned to receive either tailored or non-tailored weight loss materials. Participants' cognitive, affective and behavioral responses to the materials were measured at an… CONTINUE READING