Are people biased in their use of search engines?

@article{Keane2008ArePB,
  title={Are people biased in their use of search engines?},
  author={Mark T. Keane and Maeve O'Brien and Barry Smyth},
  journal={Commun. ACM},
  year={2008},
  volume={51},
  pages={49-52}
}
Assessing user search behavior when deciding which links to follow in rank-ordered results lists. 

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