Are Short Duration Cultural Festivals Tourist Attractions

@inproceedings{Mckercher2006AreSD,
  title={Are Short Duration Cultural Festivals Tourist Attractions},
  author={Bob Mckercher and Sze Mei Wan and Tony S. M. Tse},
  year={2006}
}
This paper examines the value of short duration cultural festivals as tourist attractions, with special emphasis on their role in attracting and retaining international tourists. The study examined visitors to three festivals held in Hong Kong during spring 2004. Relatively few tourists attended these events. Moreover, most were unaware of the festivals prior to arrival and about 80% made the decision to participate only when in the destination. Tourism attraction systems’ theory reinforces the… CONTINUE READING

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