Are Perceptions of Candidate Traits Shaped by the Media? The Effects of Three Types of Media Bias

  title={Are Perceptions of Candidate Traits Shaped by the Media? The Effects of Three Types of Media Bias},
  author={Jakob-Moritz Eberl and Markus Wagner and Hajo G. Boomgaarden},
  journal={The International Journal of Press/Politics},
  pages={111 - 132}
Media coverage can influence how citizens think about their political leaders. This study explores how three types of media bias (visibility bias, tonality bias, and agenda bias) affect voter assessments of politicians’ traits. Bias effects should be stronger for political traits (such as competence) than for nonpolitical traits (such as likability). Biases may also interact in their effects: Specifically, visibility bias should moderate the impact of tonality bias. Combining media, party, and… Expand

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