Are Contemporary Media Images Which Seem to Display Women as Sexually Empowered Actually Harmful to Women?

  title={Are Contemporary Media Images Which Seem to Display Women as Sexually Empowered Actually Harmful to Women?},
  author={Emma Halliwell and Helen Malson and Irmgard Tischner},
  journal={Psychology of Women Quarterly},
  pages={38 - 45}
There has been a shift in the depiction of women in advertising from objectifying representations of women as passive sex objects to agentic sexual representations where the women appear powerful and in control (Gill, 2007a, 2008), and there is substantial evidence that these representations have a negative impact on women’s body image. However, to our knowledge, this study is the first experimental research that aims to compare passively objectifying and more recent sexually agentic… 

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