Are Attractive People Rewarding? Sex Differences in the Neural Substrates of Facial Attractiveness

@article{Cloutier2008AreAP,
  title={Are Attractive People Rewarding? Sex Differences in the Neural Substrates of Facial Attractiveness},
  author={Jasmin Cloutier and Todd F. Heatherton and Paul J. Whalen and William M. Kelley},
  journal={Journal of Cognitive Neuroscience},
  year={2008},
  volume={20},
  pages={941-951}
}
The current study examined the neural substrates of facial attractiveness judgments. Based on the extant behavioral literature, it was hypothesized that brain regions involved in identifying the potential reward value of a stimulus would be more active when men viewed attractive women than when women viewed attractive men. To test this hypothesis, we conducted an event-related functional magnetic resonance imaging experiment during which participants provided explicit attractiveness judgments… 
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260 Citations

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