Architecting strategy: Visual form and function of roadmaps

@article{Phaal2014ArchitectingSV,
  title={Architecting strategy: Visual form and function of roadmaps},
  author={Robert Phaal and Satoshi Yoshida},
  journal={Proceedings of PICMET '14 Conference: Portland International Center for Management of Engineering and Technology; Infrastructure and Service Integration},
  year={2014},
  pages={2960-2971}
}
Roadmapping is an established management method that supports strategy at innovation, business and sector levels. Roadmaps help to align investments in technology, infrastructure, capabilities and other resources with commercial, organizational and societal goals. The structured visual representation of strategy provided by roadmaps supports dialogue and… CONTINUE READING