Archetypen: onderzoek naar de visualisatie

  title={Archetypen: onderzoek naar de visualisatie},
  author={Sharon Bolhuis},
“To what extent can archetypes be visualized with shapes?” This was an unanswered question until now. By answering this question, it’s possible to position archetypical brands in a consistent manner. This can be done by taking the shapes in account that match the archetypes, when designing a corporate symbol. Two pre-tests and a main research were conducted to answer the question. The purpose of the first pre-test was to examine the shape-characteristics that people pay attention to. This pre… CONTINUE READING