Arbitrary social norms influence sex differences in romantic selectivity.

@article{Finkel2009ArbitrarySN,
  title={Arbitrary social norms influence sex differences in romantic selectivity.},
  author={Eli J. Finkel and Paul W. Eastwick},
  journal={Psychological science},
  year={2009},
  volume={20 10},
  pages={1290-5}
}
Men tend to be less selective than women when evaluating and pursuing potential romantic partners. The present experiment employed speed-dating procedures to test a novel explanation for this sex difference: The mere act of physically approaching a potential romantic partner (vs. being approached), a behavior that is more characteristic of men than of women, increases one's attraction to that partner. This hypothesis was supported in a sample of speed daters (N = 350) who attended a… CONTINUE READING

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