Apps4Africa: A new State Department public diplomacy initiative

  title={Apps4Africa: A new State Department public diplomacy initiative},
  author={Lacey Milam and Elizabeth Johnson Avery},
Abstract In 2010 the U.S. State Department funded an “Apps4Africa” contest to encourage development of socially conscious mobile applications for Africa. The initiative marked a significant departure from traditional public diplomacy efforts to expand diplomatic outreach beyond traditional government-to-government relationships. This case study analyses Apps4Africa to reveal its appropriateness as a model for future efforts and concludes Apps4Africa succeeded primarily because it responded to… CONTINUE READING