Appropriate for All Viewing Audiences? An Examination of Violent and Sexual Portrayals in Movie Previews Featured on Video Rentals

@inproceedings{Oliver2002AppropriateFA,
  title={Appropriate for All Viewing Audiences? An Examination of Violent and Sexual Portrayals in Movie Previews Featured on Video Rentals},
  author={Mary Beth Oliver and Sriram Kalyanaraman},
  year={2002}
}
A content analysis of movie previews on video rentals was conducted to examine the prevalence of violence and sexuality. The majority of previews contained violence, and these portrayals were common across MPAA ratings (G/PG, PG-13, and R). Sexuality was also prevalent, though less frequent than violence, and most likely to appear in PG-13 and R-rated previews. Rates of aggression in previews were positively associated with increased marketing and distribution costs for the previewed films… CONTINUE READING

Tables from this paper.

Citations

Publications citing this paper.
SHOWING 1-10 OF 10 CITATIONS

Violence, sex and profanity in films: correlation of movie ratings with content.

  • MedGenMed : Medscape general medicine
  • 2004
VIEW 2 EXCERPTS
CITES BACKGROUND & RESULTS

References

Publications referenced by this paper.
SHOWING 1-10 OF 25 REFERENCES

1999 US economic review

MPA Worldwide Market Research.
  • Motion Picture Association of America. Retrieved October 28, 2000, from the World Wide Web: hap:// www.mpaa.org/useconomicreview
  • 2000
VIEW 4 EXCERPTS
HIGHLY INFLUENTIAL

Sex and violence in program promotion . In .

J. R. Walker
  • 2000
VIEW 4 EXCERPTS
HIGHLY INFLUENTIAL

) . 1999 US economic review . Motion Picture Association of America

D. Riffe, S. Lacy, F. G. Fico
  • 2000

Disney bans R - rated movie ads before 9 p . m . on ABC Network

B. Carter
  • 2000
VIEW 1 EXCERPT

September 14). Disney bans R-rated movie ads before 9 p.m. on ABC Network

B. Carter
  • The New York Times,
  • 2000
VIEW 2 EXCERPTS

Studios to curb marketing of R - rated films to youth

J. O. Tabarlet, B. K. Kaye
  • 2000

Similar Papers