Apprehension or motivation to defend attitudes? Exploring the underlying threat mechanism in inoculation-induced resistance to persuasion

@article{Banas2017ApprehensionOM,
  title={Apprehension or motivation to defend attitudes? Exploring the underlying threat mechanism in inoculation-induced resistance to persuasion},
  author={John Banas and A. Richards},
  journal={Communication Monographs},
  year={2017},
  volume={84},
  pages={164 - 178}
}
ABSTRACT This study questions the traditional conceptualization of the threat component of inoculation and compares it to an alternative operationalization that was hypothesized to better capture the psychological function of threat according to inoculation theory, focusing less on an apprehensive response in favor of how inoculation treatments cognitively function to motivate resistance. Two measures of threat were contrasted by examining resistance to 9/11 Truth conspiracy propaganda. The… Expand
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