Applying Incremental Ant Colony Clustering to Value-Based Customer Segmentation

  • Zhang Xin-Xiang
  • Published 2008 in
    2008 4th International Conference on Wireless…
For a successful company, which is facing fiercely competitive environment with limited customer resource, achieving efficiently customer segmentation so as to apply high quality recommendation strategies is a key task. Ant colony clustering based on customer value is a novel method for efficiently approaching customer segmentation. Additionally, experience… CONTINUE READING