• Business
  • Published 2009

Application of revenue management in venue operation.

  title={Application of revenue management in venue operation.},
  author={Zhang BuQiang},
Revenue management is a real time pricing strategy,in which an appropriately product is sold to an appropriate customer at an appropriate price at an appropriately time,thus revenue maximization is realized.Aiming at such existing conditions as low venue utilization rate and improper venue operation,the author,from the perspective of revenue management optimization theories,considered that the characteristics of revenue management applicable to venues include non-storable,capacity relatively… CONTINUE READING