• Corpus ID: 56126744

Application of experiential marketing in the system of apparel store

@article{Tang2014ApplicationOE,
  title={Application of experiential marketing in the system of apparel store},
  author={Ai Qing Tang},
  journal={BioTechnology: An Indian Journal},
  year={2014},
  volume={10}
}
  • A. Tang
  • Published 2014
  • Business
  • BioTechnology: An Indian Journal
With the deepening of brand in the domestic apparel industry, capital operation has become the inevitable trend. On the one hand, Enterprises has stabilized channel competitiveness, on the other hand, the enterprises has strengthened the construction of "specialization terminal stores" actively, seeking for stable market share. Setting up terminal retail system with information management, professional marketing, on the one hand, can provide enterprises with real, rapid market data, and help… 

Figures and Tables from this paper

References

SHOWING 1-8 OF 8 REFERENCES
Investigating the Effect of Music on Behavior of Apparel Consumers
Companies aim to win customers loyalty by establishing long-term relationship with them. Relationship Marketing techniques as the marketing execution arms secure the existing customer retention and
Linking Consumer Perception of Store Image Using FANP
TLDR
Both the theoretical and practical background of this paper have shown that fuzzy analytical network process can capture consumer’s perception existing incomplete and vague information for the mutual influence on attribute and criteria of the store image attributes.
Is E-Marketing the Future of Marketing Field
Globalisation and technological improvements are imminent and those that embrace it today will be better prepared for tomorrow. E-marketing is growing at a dramatic pace and is impacting customer
Guerrilla Marketing—Innovative or Parasitic Marketing?
Guerrilla marketing designates the selection of atypical and non-dogmatic marketing activities that aim to achieve the greatest possible impact—in the ideal case with a comparable minimum investment.
Characteristics and Promotion Research on Fashion Clothing E-marketing
The fashion clothing E-marketing is an important part of the fashion sales. E-marketing brings wider world for the clothing sales. This paper analyses the characteristics, the promotion method, and
Empirical Research on Construct of Chain Store Logistics Capability System
TLDR
It is put forward that chain store logistics capability is made up of two aspects: static capability and dynamic capability, and the framework is reliable and valid, tested by the sample collected from the 48 domestic chain enterprises.
Inseparability of Transaction Medium and Store of Value in the Role of Money
We analyze whether or not money can be circulated as a purely transaction medium in the search theory. We obtain the following result: unless the role of a store of value added to the function of
Writing for Ethical Research: Novice Researchers, Writing,and the Experience of Experiential Narrative
The objective of this paper is to better understand how to bring the experience of applying for research ethics approval closer to the practice of research planning. The hypothesis is that, while