• Corpus ID: 56126744

Application of experiential marketing in the system of apparel store

  title={Application of experiential marketing in the system of apparel store},
  author={Ai Qing Tang},
  journal={BioTechnology: An Indian Journal},
  • A. Tang
  • Published 2014
  • Business
  • BioTechnology: An Indian Journal
With the deepening of brand in the domestic apparel industry, capital operation has become the inevitable trend. On the one hand, Enterprises has stabilized channel competitiveness, on the other hand, the enterprises has strengthened the construction of "specialization terminal stores" actively, seeking for stable market share. Setting up terminal retail system with information management, professional marketing, on the one hand, can provide enterprises with real, rapid market data, and help… 

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