• Corpus ID: 212437012

Application of Data Mining Techniques for Customer Segmentation in Real Time Business Intelligence

  title={Application of Data Mining Techniques for Customer Segmentation in Real Time Business Intelligence},
  author={Mrs. Pradnya Muley and Anniruddha Joshi},
Data Mining is an analytic process designed to explore data in search of consistent patterns and/or systematic relationships between variables, and then to validate the findings by applying the detected patterns to new subsets of data. The ultimate goal of data mining is prediction and predictive data mining is the most common type of data mining and one that has the most direct business applications. Customer segmentation is a core process for assisting an marketing strategy. Huge amount of… 
8 Citations

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  • Frans Coenen
  • Computer Science
    The Knowledge Engineering Review
  • 2011
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